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Hartford athletic

Videography and Social Media Manager

Nov 2023 - Present

• Generate 4 million in reach across Facebook, Instagram, LinkedIn, TikTok, and Youtube

• Generate 155% increase in Facebook reach

• Achieved over 12,000 increase in followers across all platforms

• Research, pitch, write, capture, edit, and produce creative, original visual content and compelling stories for multiple platforms

• Manage graphic designers, digital marketers, and interns on campaign development and execution

• Day-to-day management of all Hartford Athletic, Trinity Health Stadium, Dillon (mascot), and Green & Blue Foundation social media platforms

• Plan and manage First-Team, Academy, and Stadium events to use for marketing collateral

CHAPCO INC.

Marketing Specialist

Dec 2022 - Nov 2023

  • Work with all four brands (Chapco Inc, TRUEFORM Treadmills, Fastcorp Vending, Denlar Fire Protection) across multiple platforms, individually and simultaneously.

  • Social media posts, engaging and responding across four brands.

  • Write blogs and edit and/or proofread writing long- and short-form content.

  • Work in Shopify to create new pages to increase SEO, add or remove products, and edit product images.

  • Create content for different segments for email and SMS campaigns through CRM platforms such as postscript.io and Klaviyo.

  • Collect, present, and interpret data and use it to make recommendations about future paid ad campaigns.

  • Create print and publication graphics for internal client use.

  • Shoot stills or videos and convert them to compelling website and social media content.

VAle SC.

Marketing Director

Aug 2022 - Dec 2022

  • Managed all social media platforms and content

  • Reviewed current marketing trends and advertisements to determine the effectiveness of different styles and strategies

  • Analyzed sales numbers in comparison to the marketing budget in order to find the profit margin and which campaigns were most effective

  • Researched competitors to stay current with similar products or services on the market

  • Developed successful strategies and campaigns that attract new customers and keep current members engaged.

  • Collaborated with Integrators and Visionaries to make high-level decisions regarding the budget and the direction of the company

  • Created and maintained a successful brand and image that attracts members to the product or service

  • Developed marketing strategies for new products or services that comply with current company standards

VAle Sc.

Content Producer

Oct 2021 - Aug 2022

  • Worked alongside the marketing team to work on overall brand video strategies.

  • Photographed and videoed games and practices.

  • Post production and editing of all photography and videography.

  • Coordinated with staff to record announcement videos.

  • Designed logos to be used for events, games, and teams.

TheaterWorks Hartford

Social Media Coordinator

Jan 2020 - April 2022

  • Designed and produced materials such as posters, social media content, trailers, to promote upcoming plays.

  • Analyzed Facebook Ads, Google Ads and Analytics to pinpoint marketing potentials.

  • Interviewed cast members and directors of performances to create video content to share on social media platforms.

  • Created and targeted ads for Facebook and Instagram to promote events, boost sales and spread awareness.

  • Developed an optimal posting schedule, considering engagement metrics.

NHS Boys Soccer

Digital Media Intern

Jun 2021 - Nov 2021

  • Photographed and edited photos taken of the team and distribute them to Newington High personnel and post on social media.

  • Designed eye-catching announcements regarding players, match-day and final score post.

  • Created captivating and informative captions to keep the followers engaged.

  • Compiled video taken and post on social media.

Signature Brand Factory

Marketing Intern

Sept 2019 - Jan 2020

  • Assisted with daily administrative duties.

  • Designed and present new social media campaign ideas.

  • Monitored all social media platforms for trending news, ideas, and feedback.

  • Prepared detailed promotional presentations.

  • Helped with the planning and hosting of marketing events.

  • Researched and evaluate competitor marketing and digital content.

  • Contributed to the creation of mock-ups, email campaigns, and social media content.